AI is transforming the way universities engage with prospective students and manage internal workflows. But where can it make the most impact on your website?
This audit will help you:
Our AI audit gives you a clear action plan to implement AI where it matters most, driving better student outcomes and operational efficiency.
Enhance student interactions and experiences.
Automate routine inquiries with AI.
Simplify applications and student guidance.
Serve tailored content based on behavior.
Boost conversions with AI automation.
Web strategy and digital engagement teams at universities and educational institutions
Marketing teams looking to optimize student conversion and retention through AI
Support teams seeking to reduce repetitive tasks and automate student interactions
Digital product owners seeking a roadmap for implementing AI on university websites
See How Universities Are Unlocking Smarter Digital Engagement with AI
Poor student engagement & high bounce rate on program pages
Lack of personalized recommendations and poor navigation flow on key program pages.
+25% increase in student applications in 45 days
-20% bounce rate from program pages
High student support ticket volume and low satisfaction
Support tickets stemmed from unclear admissions process and FAQs. Opportunities for automation were not fully explored.
-30% reduction in support tickets within 60 days
+15% student satisfaction with the support process
Low conversion rates on admissions pages and incomplete student profiles
Fragmented user journeys and lack of dynamic content based on student behavior led to high drop-off rates.
+2.3x organic visibility for key terms
+33% increase in conversion from internal search